Oct 15, 2020

Carphiles Friends Become Contributors: Cars As A Work Of Art At Wilhelm Hallen, Berlin

To me, cars were never just cars…They always meant something special. Firstly, they are one of the most significant works of art in my life. Thanks to them I developed artistically and professionally, living the dream of working with something I’m passionate about. Appreciating cars from a design perspective combined with magnificent architecture as a playground is something I love and this provides basically the essence of Carphiles. In addition, it is through cars that I met a lot of wonderful people around the world who share this passion with me. By hosting the “Cars as a work of art” event I wanted to facilitate this philosophy and connect the community of vintage cars in a new way.

That’s why I chose this amazing venue of Berlin’s famous Wilhelm Hallen – a rapidly changing urban development in the north of the city. The venue with industrial heritage is currently being redeveloped for mixed-use – art galleries, offices, music studios, and ateliers. The place – especially in its raw condition – provided the perfect scenery for our gathering, in terms of light, space, and aesthetics.

Throughout the event, I didn’t have time to check my phone, and when I finally got to it, I was surprised at how many people had already shared their experiences. It was amazing how a friend told me: you make people contributors under the lines of Carphiles. This follows what I had in mind, people become active participants of the event, sharing their vision with my direction in between. This is why I didn’t take that many photos as you may think I did; I was talking to people most of the time, and basically enjoying the event as much as I could. [Because it also reminded me of my dream as a child to play with cars, just parking them in different ways, it now became a reality.

Here are some descriptions of my idea behind the setup for the Cars as work of art exhibition at Wilhelm Hallen: 

Hall B: The Berlinetta Hall 

My aim here was to combine a period-correct synthesizer music installation by Martin, with one of the most beautiful examples of coupés, that can be seen from different perspectives. In every corner, every door, there was the Carphiles touch!  

Hall C: The Carphiles Hall 

This place is the playground, the combination of raw industrial elements with the perfection of the most beautiful European cars. The music that was in the background was my constant inspiration for my everyday work life. Roisin Murphy, Sade, Paradis, Steve Monite, Soulwax, Wham! and many others…

Every car owner had its own “moment” during this event. Of course, the Testarossa with the smoke, the music in the background, and the owner who was proudly opening the car to the guests was the main topic of Hall B. The star at Hall C was the Stratos on the black sand.

Days prior to the event I constantly said to people that I plan to place the car there and to finally see it on the spot was a complete dream come true. As well as one particular car that had a designated room: The Messerschmitt Tiger Roadster (the only left of 23 Build Messerschmitt Tiger Roadster). In total only 320 Tiger produced. 120 known and listed in the famous Global Messerschmitt Tiger Register.

There was also a hall where I showcased my favorite photos, which is one of the very first exhibitions I ever did. 

Furthermore, I combined the venue with my 30th birthday, which I thought was the perfect location (because of these times). Plus it was the first time I connected my non-car friends with my car-friends/work – it was an amazing experience to see all people together enjoying themselves in this exceptional setup.

Of course, I want to say thank you:

First of all to all owners who brought their car very punctually and made this event special and unique. Everyone was so happy and excited, as well to see how the cars came “clean and shiny” exactly how I asked for this in the invite. 

Special thanks to the Wilhelm Hallen team for letting me express this passion and love for cars! 

And needless to say many thanks to all my friends who made this event possible: Henry, Martin, Juan Camilo, Michael, Stella, Chloe, Mica, and Majo. Without you it still would have been a dream now.

Looking forward to the next one!

Many of the photos were taken by the most amazing photographer and friend @juancamiloberlin

4 Comments

  1. Stella

    How lovely!!

    Reply
  2. Susan

    Magic!

    Reply
    • Chas

      A birthday centered around cars is about as good as it gets, would loved to have been there!

      Reply
  3. Daniel

    It was a great event, Alejandro! Thank you for organizing this and inviting me.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Articles

The Good Son Always Returns Home: Pille And His Porsche 912 

That is what the classic car hobby is about nowadays – buy yourself an old car and make something out of it you’re happy with, hit the road, be cool and use it as often as you can!

Visiting Autostadt

Last month I had the pleasure to go on a little trip to Autostadt, which is located two hours away from Berlin in the city of Wolfsburg. It is a place full of activities about the realm of mobility and one of the world’s largest car-delivery centers surrounded by friendly people, striking architecture as well as amazing cars…

The Masterpieces of Automotive History in one Place: The Grand Basel 2018

On September 6, 2018, the very first edition of Grand Basel took place, a brand new and exciting happening for car enthusiasts. I was invited by the makers to participate and photograph their event that took place in a stunning venue.

Passion Connects People: The very first MeilenMacher Rally 2019

A few days ago, I was part of the first MeilenMacher Rally organized by good friends of mine from Munich. Something I really liked about the whole experience was the relaxed, passionate and charismatic group of guys that took part. Cars were always the first topic without it ever getting boring and we also shared a lot of laughs.

The Ultimate Dream Dwelling of Every Car Lover

by Alexberlinetta While I was in Thailand, I had the unique opportunity to take a closer look inside one of the most stunning houses I’ve ever heard of - already the first glance at the astonishing residence of Tenn made me literally breathless. I could barely remain...

A Photo gallery from The Berlin’s Second Edition of Flitzer Club Tour

During the weekend after a long quarantine, we Berliners were finally able to return little by little to our favorite activities. One of them was the Flitzer Club Tour, organized by Dirk and Leo, which was a two-day drive through East Germany, approximately 350km in total. We went to different interesting places like castles, an abandoned hospital, and a gallery.

The Noise Of The Car Takes Over And I’m Simply Enjoying The Moment, Truly Living – Sheldon And His 85′ 911 Carrera

Some time ago during my time in LA, in one of those typical Sunday “Cars and coffee”, I recognized the license plate of a beautiful Irish blue 911. It always caught my eye when I saw it on Sheldon’s Instagram. I approached him, to tell him how much I liked his car and if I could photograph him maybe in another context like more Californian vibes.

1000 Miglia: A Race with the most Incredible Cars of the Automotive History

On May 15th, I had my first experience at the 1000 Miglia – and it was amazing! There were some of the most incredible cars of the automotive history on the road today and I think 1000 Miglia is an ode to the golden times of the automobile.

One Of The Rarest Mercedes-AMG Ever Made: Henri And His 1996 SL60 AMG

A couple of months ago during my visit in Paris, a Carphiles friend from there, Alex, kindly introduced me to Henri, who owns a timeless piece of the design, a very rare SL60 AMG Mercedes-Benz in a Special Edition. I remember this car was ‘’the thing’’ back in the 90’s and everyone had a scale model of it, it also appeared on posters and even was featured in a music video. Personally, I’m a big fan of SL’s.

Restoring the Alfa Romeo Giulia 1600 Sprint Speciale: A Rare Beauty Reborn in Berlin

A rare Alfa Romeo Giulia Sprint Speciale was restored in Berlin by master craftsmen Siegmar Prätor and Christian Schmidt. Owner Phillip shares the full story in this exclusive interview.

PART OF:

SOCIAL MEDIA

WRITE US