It was a pleasure to meet and photograph the new PrinzipR project a few weeks ago. Staying true to my usual approach, I specifically chose one of the emblematic buildings representing Berlin’s high-tech architecture that perfectly complements the era and vibe of this Backdate Project.
After the photo session, we had a chat to delve deeper into what this project is all about, offering insights into their passion for restoring and customizing classic Porsches. It’s fascinating how they bring these iconic cars back to life, paying meticulous attention to details. Here are some of the questions I asked during our conversation:
• What inspired you to start PrinzipR? Can you share the story behind its beginning?
Our founder, Marco Hinderer, is a long-standing 911 enthusiast who has owned over 30 examples over the last 20 years, mostly air-cooled. He modified many, underwent several restorations, and optimized the cars for various purposes, from daily driving to racing. He sees himself as an ‘Architect of 911 dreams’ who can give customers access to his knowledge and an extensive network of specialized companies, from upholstery to high-end engine tuning.
• What is the main philosophy that drives PrinzipR’s approach?
The philosophy is based on the ‘R’ that Porsche uses in some of their models: light and fast. PrinzipR adds individualized and beautiful to the mix, aiming to keep as many air-cooled Porsches on the road as possible and ensure owners truly enjoy them. In some cases, the customer wishes lead to unique projects, like a G-Body-based F-Body backdate, combining modern drivability with retro design at a fair price point.
• Why is the focus exclusively on Porsche?
Air-cooled Porsches have some of the most enthusiastic owners, and that enthusiasm is contagious, motivating us to make 911 dreams come true. While the primary focus is on Porsches, there have been instances where our extensive network has helped customers with other German classics.
• Could you walk us through the key steps involved in developing a project with PrinzipR?
Certainly. We realize your dream Porsche in six steps:
- Vision: It all starts with your dream, tailored to your intended use, whether it be a cafe racer, a comfortable cruiser, a gentleman racer, or a track toy.
- Design: Our team guides you holistically, from exterior color to center-lock wheels, using individual paint samples, fabric swatches, and 3D visualization videos.
- Base Vehicle: We find a suitable base vehicle, typically within a few days, and support you in the acquisition.
- Restoration: We handle everything, from planning and dismantling to assembly, painting, upholstery, service, and technical inspections, keeping you informed every step of the way.
- Custom Refinement & Modernization: In addition to restoration, you have options like a backdate body kit, a more modern suspension, and other enhancements, with highly individualized advice.
- Completion & Enjoyment: Your custom Porsche 911 dream is ceremoniously returned to you, altered and improved, ready to hit the road.
• When you refer to customization for individuals, what are the primary aspects that can be personalized in your projects?
Basically everything, from exterior color, body kit, suspension, rims, and interior equipment to unique custom elements like steering knobs, Hi-Fi systems, and more.
• Do you exclusively provide the Porsches for customization, or can clients bring in their own cars for your services?
Clients typically bring their own cars, though we can assist in procurement if needed. The car belongs to the customer before any bodywork and restoration commence.
• What specific guarantees do you offer that make your services distinctive and interesting?
We offer the PrinzipR RS guarantees:
R for ‘we do it right’: 2 years warranty on the work done, with potential for yearly extensions.
S for ‘super speedy’: We guarantee to finish a full restoration within 14 months, with significant discounts if not met.
• Could you share details about the initial project undertaken by PrinzipR?
The project we photographed is based on a run-down red targa G-Body with a whaletail spoiler, red rims, and in less than ideal shape. This car wouldn’t have been suitable for driving, but we saved it for a customer whose dream was to combine the 1970 F-Body’s looks with the modern amenities, security, and power of a late G-Body with a G50 gearbox. The customer, a passionate real estate and gastronomy developer, wanted a vehicle that reflected his personal taste for cruising, mountain trips, and city driving in Berlin. Beyond an engine and gearbox revision, this project focused on aesthetics.
• What is the current restoration project PrinzipR is working on?
We are currently offering a custom 930 turbo with L999 color code, working on a Brewster Green over tan sporty coupe backdate, and a 964 convertible restoration in ‘Bad Boys’ style.
• In your opinion, which Porsche model stands out as the most beautifully designed ever?
F-Body 911s have the most beautiful lines aesthetically.
• Do you have a dream car or a specific vehicle you’ve always wanted to work on?
A real outlaw G-Body gentleman racer with 360HP at 1000kg weight, designed for mountain passes and club sport activities, featuring a roll bar for track days.
On Sunday, June 19th, we celebrated the first Carphiles event of this year. In a typical Berlin industrial backyard in the Xberg area where our friends from @conciergecoffee are located! I selected 19 iconic cars to stage and appreciate them in different ways. Here we were both car lovers and non-car lovers which in a different way is my way to draw the attention of those who don’t have an interest in cars, especially these design icons.
I think that in almost all my photos I can show my great love, passion, and respect for architecture and cars. That’s why I could say that this shooting is one of the best I’ve ever done in the almost 7 years I’ve been specializing in cars. This time I was in one of the most prominent buildings of Swiss Brutalist architecture, combined with one of the great icons of the 80s, the Testarossa.
Everything comes to an end in some way, such as air-cooled engines or more recently the end of one of Europe’s most emblematic and modern airports of the 1970s: Berlin Tegel TXL.